A life-size sculpture of a lion – made entirely of recycled plastic – went on show on the 15th of March at the Kenya Wildlife Service Headquarters in Nairobi. The striking green lion is to draw attention to the dramatic decrease in lion populations while also highlighting the problem of plastic in our oceans. Its display signiﬁes the start of the 12-month Greening Simba Campaign, a collaboration between Kenya Commercial Bank, the Irish Embassy, the Kenya Wildlife Service and Ocean Sole. Such stunning pieces of lion wall art will for the next year be available for 500USD, of which 25% goes to lion conservation programmes in Kenya.
Ocean Sole, the movers and shakers of the scheme, have been working towards just such a scheme for over a decade. It all started when Julie Church picked up a discarded ﬂipﬂop on Kiwayu Island, north of Lamu. Strolling along the beach, Julie watched the local children creating toys from these colourful pieces of plastic, and realised that not only were these shoes an environmental disaster, but that something could be done about it. When Julie encouraged the kids' mothers to collect, wash and carve the ﬂip-ﬂops, she took the ﬁrst step along the path to the social enterprise that has become Ocean Sole.
They started small. Some rubbish collectors in Kiwayu and a few artisans in a workshop in Nairobi made up the team. Together, they raised awareness of ocean plastic pollution
and started their ﬁrst line in fun and functional items. Colourful animal sculptures, doorstops, boxes and jewellery were amongst their ﬁrst products. Believing in trade not aid, they encouraged locals to organise beach cleans for cash and artists to create their own designs. In 2000 they received their ﬁrst commercial order of 15,000 turtles from the World Wildlife Fund in Switzerland; by 2013 their products were selling in London, Paris, Rome, Amsterdam, New York, Singapore and Sydney. This was the year they rebranded as Ocean Sole and launched the social enterprise. 'People often ask if we will run out of our ﬂip-ﬂop material', says Erin Smith, Chief Sole Mate. “But the problem is that over three billion people in some of the most under-served communities in the world wear ﬂip-ﬂops, and those ﬂip-ﬂops end up in urban dumps and then in our oceans. We're on a mission to let the world know about this looming environmental problem and are scaling our business to employ more people and sell more products so people can demonstrate their commitment to saving our oceans.”Under new management, Ocean Sole has seen tremendous growth in the last two years, both in the products and in the enterprise. They now have 90 Sole Mate Partners who they work with in their conservation, recycling and entrepreneurship projects, including names as big as BNP Bank, UNEP, UNESCO, UNDP and UNIC.